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HELLO
I’m passionate about starting conversations and building fandoms. I particularly enjoy creating simple ideas that are beautifully executed and more so, culturally impactful. And I obsess over craft.
I love a good Manhattan. And I'm still in love with this ever-evolving business which has allowed me to do amazing things like make a guitar amp out of a car, go ice fishing with Matthew McConaughey, jam with Gary Clark Jr., snap pics with Annie Leibovitz and make people laugh during the Super Bowl—all with the explicit intent of helping brands solve their toughest problems.
Over the last 20-odd years, I’ve helped shape global campaigns across automotive, luxury, tech, beverage, travel, sports, lifestyle and challenger brands.
My teams’ work has been featured on the Super Bowl, the Grammy’s, as a Jeopardy question, in the news, on late night television and in numerous industry publications. And I’ve never been more excited to be a creative in a time where emerging platforms and diverse media channels provide so much opportunity for cultural growth and storytelling. Let’s chat.
AWARDS & RECOGNITION
PRESS & EARNED MEDIA
RESUME
Freelance (2022 — Present)
Young Hero (Hart tools), PDA (Ford), HUGE (Chrysler) + more…
Hudson Rouge Creative Director (
July 2017 – October 2022)
I’ve been very lucky during these 6 years. Lucky to be part of a small, nimble team. Lucky to be surrounded by smart leadership and super talented creatives. And especially lucky to collaborate with a savvy group of clients who understood, appreciated and demanded good work. Those circumstances put Hudson Rouge in a position to succeed—and succeed we did. Lincoln went from a luxury challenger brand to category leader with record sales.
During this time, I helped lead the creation of numerous highly visible and award-winning integrated campaigns across social, digital, print, experiential and broadcast platforms, culminating in record growth. Most notably, the McConaughey work. While it started before my arrival, I’m beyond proud to have authored his last six spots, helping cement his (and Lincoln’s) place in pop culture and parody.
Further, I helped mentor some extremely talented junior teams, lead corporate culture initiatives and manage client relationships between New York and Detroit offices.
During my “free time,” I was tapped to play a lead role in several new business pitches including successful work for The Macallan, Rolex, NetJets, CitizenM Hotels, Virgin Voyages, Dick’s and more.
Freelance (2013 — 2017)
360i (Nestlé, Coffee-Mate, Canon), Atmosphere/BBDO (Emirates), McCann (Cigna), Publicis (Chase), Razorfish (Blackberry), TribalDDB (Ad Council), HAVAS (Don Julio), MRY (Visa)
Freelanced for several high-profile digital and traditional shops including a 2+ year stint at 360i. Worked across various groups on clients such as CoffeeMate, Nestlé, Canon, Bravo, Miracle-Gro, Corona and more.
Colangelo Creative Director (
June 2010 – September 2012)
Above the line, below the line and ultimately blurring the lines, I helped win new business and strengthen a portfolio of premium brands through some really amazing work alongside some really terrific people. (Johnnie Walker, Crown Royal, Don Julio, Tanqueray, Prince Tennis, Davidoff)
Razorfish Creative Director (
January 2010 – January 2011)
Amazing experience at one of the best digital shops in NYC, collaborating with some of the most talented people and best brands I've ever had the privilege to work on. (Axe Brands)
DIGITAS Associate Creative Director (
April 2008 – January 2010)
Digitas bought Modem. Publicis bought Digitas. I stopped carrying business cards—but kept doing award-winning work that I'm indefinitely proud of.
(Delta Airlines, Starburst)
Modem Media Senior Copywriter (
2006 – 2008)
The birthplace of digital. And for me, the birthplace of a renewed sense of passion for my craft. An exciting new medium for me to engage, explore and create in. Modem provided the very best talent to teach me how. (Delta Airlines, Sony, SiriusXM)
Education:
School of Visual Arts Advertising 1997 – 1998
Marist College Bachelor of Arts (B.A.), Advertising/Marketing 1992 – 1996