citizenM: A New Way To Hotel

Mid-pandemic, citizenM wanted to tout their unique approach to servicing travelers. CitizenM is not for families, or long stays. If you like chocolates on pillows. room-service meals and bellboys to carry your bags, this is not the place for you. For them, hotels are more than a place to sleep, but somewhere to feel at home. To work, relax and play; and to take Insta-worthy pics to share with their friends. Their approach is disruptive within the category—delivering high quality, modern experiences in the heart of major cities at exceptional value. They achieve this with innovative construction techniques, limited staffing, and innovative tech.

Our social campaign wanted to target socially savvy travelers and was driven by pithy headlines against a playful-chic photography style which embodies the irreverence of their properties. All of which served to help CitizenM bring awareness to their mantra: A New Way to Hotel

Photographer: Ture Lilligraven