2022 NAVIGATOR: “Full Moon”

Yes, our Ruelle/Sting collaboration is the story lede, but by no means the whole story. For the launch of the 2022 Lincoln Navigator, we follow the journey of a young girl in the spacious backseat of our flagship vehicle. Her sense of comfort and sanctuary fuel her imagination when the full moon appears larger than life through the panoramic roof.  

Given the surreal landscape we wanted something epic, so a piece of music that could capture the feeling of being transported would be key. The Police classic ‘Walking on the Moon’ just seemed like a natural fit. Sting was kind enough to accept our request (and lots of our money) to reimagine the track. The minute we heard Ruelle’s take we fell in love. Turns out, Sting did, too. Being able to share this track with fans and put this out in culture on behalf of Lincoln was a key (and most prideful) component of this launch. 

Role: Writer/Creative Director
Director: Daniel Askill
DP: Natasha Braier

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