Music has long been a key brand pillar for Lincoln, who has a history of showing up in a big way on music’s biggest night. The charge here was to showcase the Navigator’s luxurious interior. As Serena seeks shelter from a storm, we introduce the music of Sarah Vaughn (9-time Grammy nominee, lifetime achievement award winner and Grammy’s Hall of Fame inductee) to deliver the soundtrack as well the narrative. Serena does the rest. 

ROLE: Writer/Creative Director
DIRECTOR: Andre Stringer