NAUTILUS LAUNCH

For the Nautilus launch, we were challenged with demonstrating Lincoln’s innovative suite of driver assist technologies in an upscale and luxury-appropriate way. In the first spot, Matthew makes a profound connection between his personal fitness wearable and the tech inside the Nautilus waiting for him at the end of his run. 

The second uses billiards trick shots a metaphor to demonstrate the behavior of the safety features (which Matthew executes perfectly, of course). A social campaign followed using renowned trick shot artist “The Philly Flash,” or Steve Markle to his friends, to choreograph shots for each tech feature.

ROLE: Writer/Creative Director
DIRECTOR: Garth Davis

Morning Run

Ultimate Control

“Control On Cue” social series w/ Steve Markle