How do you show a warmer, more human side of a car? Enlist the help of the world’s most renowned portrait photographer. Annie Leibovitz’s first ever shoot for a car involves some close friends (Tali Lennox, Ben Younger and Jon Batiste) and a long lens on this road trip themed shoot.

ROLE: Writer/Creative Director

LINCOLN ANNIE LEIBOVITZ

ICELAND PRINT

While Annie was shooting all around New York state, Matthew McConaughey was shooting our launch spots in a remote part of Iceland, which would also serve as the stunning landscape for our phase 2 Continental print campaign.

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